Moms need effortless fashions when school’s in session to take them through jam-packed days. “Many moms combine work-at-home jobs with being a stay-at-home mom, so they’re constantly on the go and may run from drop-offs to meetings to pick ups, so they need a wardrobe that’s easy, functional, and stylish,” says Geri Corrigan, director of marketing & branding at Darien Sport Shop (www.dariensport.com). “As many moms get their workouts in after dropping off the kids, they might be dressed in their activewear gear…activewear that’s stylish can take you from the gym to doing errands. Afterwards, ditch the athletic shoes and slip on a pair of ballerina flats, skate shoes or ankle boots to dress up your leggings.”
Maxine Berg, owner of Jade in New Canaan (www.jadeactive.com), praises functional and fashionable activewear that includes comfortable tops, cardigans, jackets, and scarves. “Moms have embraced athleisure as a way of life more than a fashion trend. When you combine fashion, flattering pieces, and comfort, you have a winning formula in the apparel world,” Maxine observes. “Fitness-wear is no longer synonymous with sloppy sweatpants.” Jade carries leggings and capris in solids with trendy embellishments and colors, soft fabric tank tops, long- sleeve tops, cardigans, vests, and jackets. “Athleisure becomes the uniform of sorts while offering enough options to create a unique but comfortable, flattering style. Each mom will accessorize with her own flair, sensibility, and comfort,” says Maxine.
Michelle Hogue, a Westport mom of three, dresses according to her daily agenda. “I could be in Hunter boots and leggings or showered and ready for a 9 a.m. meeting. I don’t spend my day in athletic wear and only don the gear when working out,” she explains. Her typical outfit is simple and comfortable: “Usually something with linen, almost always a vest or sweater nearby. Casual, to me, means jeans and a silk or linen shirt or maybe an informal dress.” Michelle prefers a clean, sophisticated look. “My style is mostly classic with a dash of contemporary but definitely timeless. I always wear a bracelet, necklace, earrings or all of the above,” says Michelle, who also spices up her outfits with fun footwear.
The basic staples essential to a mom’s closet, according to Geri, include black pants, black leggings, well-fitting jeans, a crisp, white blouse, ballerina flats, boots to wear with jeans, leggings, or dresses, and cashmere sweaters to go over sleeveless dresses. “A tailored jacket can dress up a pair of jeans or dress pants,” Geri states. “Peasant blouses in romantic and elegant styling always look great, and also cover forgiving areas. The ubiquitous little black dress that can be dressed up or down. No one will notice it’s the same dress when you accessorize differently.” Geri also advises updating your wardrobe with jewelry, scarves, and bags: “Statement necklaces continue to make an impact on fall dressing. From tassels to leather adorned with pearls, they’re the perfect way to dress up a T-shirt or plain sweater.”
American Flora’s clothing line offers femininity, versatility, and sustainability. “The style that works best for moms is something that keeps things simple,” says Mary Webster, founder and owner of American Flora (americanflora.com) in Redding. Her inspiration for starting the company came largely from being a ballet dancer and teacher. “I wanted to create pieces that would provide a comfortable feel and feminine look in the studio, and would also pair well with lifestyle wear. I was particularly focused on finding a sustainable fabric.”
The clothing is made from Repreve, a sustainable fabric made from recycled plastic bottles. “You can never go wrong with my black, long or short, pull-on skirt. Moms working out have something to put on over their workout clothes or leggings. You can wear the long one with boots or an oversized sweater or man-tailored shirt tied at the waist. It’s a casual classic look with a very simple line,” says Mary. Offering comfort and convenience, you can fold it up, put in your purse, and it won’t wrinkle. Also, Mary’s black and white tops with open winged arms dress up yoga pants or leggings. For more flair, her black, all-season, one-size-fits-all slip dress can twist into different styles.
Wraps and infinity scarves offer versatility and style, as well. “My wraps are designed by three artists exclusively for American Flora. They’re beautiful and will change every outfit. You can wear a wrap as a scarf, a shawl, a top, or head scarf. It’s a perfect travel companion,” says Mary. A casual, effortless look is her black halter top paired with a wrap.
American Flora is sold online, at trunk shows and through select boutiques. To view the collection, appointments are also available at Mary’s Redding location upon request.
Geri reminds moms when choosing what to wear in the morning it is important to dress for themselves. “A woman’s style should reflect her personality and activities. Some moms are comfortable running around in stilettos, and others would rather be in their running shoes,” she concludes. “Remember, the most beautiful thing a woman can wear is confidence.”